Program Description

The program has students explore the power of visual messages. Through analysis and application, students learn how today’s industry uses imagery for storytelling. It is also used in marketing/branding. The program introduces students to graphic design as a form of visual communication.

The CTE program provides an understanding of design elements, design principles, color theory and typography. They also gain a firm grasp of video editing, animation and digital photography. Students use their understanding to plan, design as well as execute print and digital media. Projects will center on a specific purpose and audience. Students will learn how to use the computer as a design tool. They will complete a variety of projects that use the principles and elements of design. These include, but are not limited to identity, advertising and websites. Other projects include animation, digital photography, posters and video editing. The program develops students’ communications, presentation, interpersonal and problem-solving skills.

Students become Adobe Certified Associates (ACA) in After Effects, Premiere Pro or Flash. The certifications give students highly desirable employability skills. After Effects is the industry standard tool for video compositing, motion graphics and animation. Premiere Pro is the industry standard for film editing (video, image or audio formats). Flash is a multimedia software platform. It is a production tool for animations, browser games and rich Internet applications. Flash is also used for desktop applications, mobile applications and mobile games.

Students in the program will apply their knowledge and skills in industry work experiences. This may include laboratory-based, paid or unpaid work experiences for students.

Course Content

  • Safety
  • Design Elements and Principles
  • Color Theory
  • Typography
  • Digital Photography
  • Animation
  • Motion Graphics
  • 3D Animation

Business and Industry Partners


Program of Study

Industry Certifications

  • Adobe Certified Associate –Animate

Possible Career Pathways

  • Animator
  • Art Director
  • Film Industry
  • Game Designer
  • Graphic Designer
  • Historian
  • Journalist
  • Broadcaster
  • Multimedia Artist/Designer
  • Typographer
  • Videographer
  • Web Designer

Median Pay Per Year*

$40,910 – $92,500
Source: Bureau of Labor Statistics

*The wage at which half of the workers in the occupation earned more than that amount and half earned less. Median Pay Per Year range includes occupations listed on Bureau of Labor Statistics.

HS Endorsement: Business & Industry
9th Grade 10th Grade 11th Grade 12th Grade
Principles of Arts, Audio/Video Technology, and Communications Animation I
Digital Media
Animation II
Animation II Lab
Practicum in Animation